Swatkins & 59 Club Service Excellence Awards

Swatkins were very proud to work with the 59club this March, supplying the Trophies, Awards and Silverware at the 9th Annual Service Excellence Awards Ceremony and Golf Day at St. Andrews.

The day began with golf on the Old Course, followed by a glittering ceremony that was staged at the Old Course Hotel at St Andrews. The day saw the good and the great of the golf industry come together to honour individuals, teams and venues for their industry-leading performance in sales, service, operations, retail and management.

Service Excellence Awards

From Claret Jugs to Crystal Awards, Plaques to Silverware – The 59Club presented a large range of prestigious Awards at the ceremony. The Award type varied per category, with a total of 82 Awards being presented.

Award Winners

The Belfry Hotel & Resort and Emirates Golf Club picked up the highest prized awards of the evening, The Ultimate Golf Resort and Ultimate Members’ Club. The Belfry Hotel also scooped a ‘Gold Flag’ and three other awards, including Chris Reeve being crowned UK ‘Golf Manager of the year’ based on their PGA National Course audits, and Angus MacLeod crowned UK Greenkeeper of the Year in recognition of The Brabazon Course, for the second consecutive year.

Watch the highlights from the day by visiting the 59Club’s Youtube channel.

The awards, which recognised the leading golf venues that consistently achieve ‘service excellence’ across all areas of their businesses – sales, service, operations, retail, golf course, food & beverage and management – are determined by scores collected from an independent visitor panel who evaluate the experience presented to both visiting golfers and prospective members, all in accordance with 59club’s industry leading, non-subjective benchmarking criteria.

The 59Club

59club was established in 2007, and is now a market leader in providing bespoke mystery shopper performance measurement programmes for the Golf, Leisure, Spa, Events, F&B and Hotel Industries.

The ultimate objective of 59club is to provide venues with a valuable management tool to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. The end result being a boost to customer satisfaction, revenues and profits.

Find out more about the 59Club by following this link to their website. You can view and download images here from the official awards image gallery.

Thank you to the 59Club for partnering with us, we are glad the event went well and hope the Trophies, Awards and Silverware won will be treasured for many years to come. Congratulations to all the Winners of 2018-2019.